Gigi Kenneth
Founder & CEO, Asele
With a background in biochemistry, AI, and content marketing for health tech and open source in pharma, Gigi leads product vision, research, and community storytelling for Asele.
Posts by Gigi
62 articles, newest first.
Blush & BloomA Private Period Tracker App with Amber Vodegel of 28X | Blush & Bloom Podcast | Ep. 52
Pregnancy+ founder Amber Vodegel on 28X, a free private period tracker app built on on-device AI, and why period app paywalls leave women behind.
Blush & BloomCommunity Building for Femtech Brands with Serena Gasparini | Blush & Bloom Podcast | Ep. 53
Serena Gasparini of Sense & Forum on community building for femtech brands: safe spaces for women, trust before sales, and growth without burnout.
Blush & BloomPsychological Safety in the Workplace with Veroniek Vermeulen | Blush & Bloom Podcast | Ep. 54
Veroniek Vermeulen of Silatha on psychological safety in the workplace: vulnerable leadership, menopause at work and change that lasts.
Blush & BloomInside a Femtech Venture Studio with Melissa Wallace | Blush & Bloom Podcast | Ep. 55
Melissa Wallace of Fierce Foundry on building a femtech venture studio, funding female founders and marketing women's health startups.
Blush & BloomMaura Health: Breaking Hormone Health Taboos in Mexico | Blush & Bloom Podcast | Ep. 56
Adriane Carriola of Maura Health on hormonal health education in Latin America, hormone health myths and why women's health is a workplace issue.
Blush & BloomFunding Women's Health Startups with Roxanne Leduc | Blush & Bloom Podcast | Ep. 57
Roxanne Leduc of Cap Inclusive and the FemTech Breakfast Club on funding women's health startups, inclusive investing and the gender gap in venture capital.
Blush & BloomIs Anxiety Always Bad? A Scientist on Mind, Body and Startups | Blush & Bloom Podcast | Ep. 58
Dr. Avital Beck on anxiety and productivity, the women's health research gap, lab-grown breast milk and her path from scientist to founder.
Blush & BloomWhy Preparing for Parenthood Isn't One Size Fits All | Blush & Bloom Podcast | Ep. 59
How to prepare for parenthood when one course can't fit every family: Marta Wadsworth of The Family Door on doulas, Ikigai and neurodiverse parents.
Blush & BloomWomen's Health Innovation in the Nordics Starts With the Data | Blush & Bloom Podcast | Ep. 60
Sara Al-Dafaee of Nordic Women's Health Hub on women's health innovation in the Nordics, AI bias, the gender data gap and trust in health data.
Blush & BloomHow Women's Health Brands Can Tell Stories Backed by Science | Blush & Bloom Podcast | Ep. 61
Hannah Wrathall of Wrapp Consulting on women's health communications, storytelling for startups, AI bias and how brands avoid menowashing.
Blush & BloomThis FemTech Pioneer Built the Breast Cancer Care She Needed | Blush & Bloom Podcast | Ep. 62
Efrat Roman, breast cancer FemTech founder of EZbra and CureDiva, on the human gaps in care, pitching investors and storytelling backed by data.
Blush & BloomCan Impact and Profit Coexist? A FemTech Investor Answers | Blush & Bloom Podcast | Ep. 63
Rachel Elsinga on gender lens investing in FemTech, why impact and profit coexist, and how women can start investing in women's health.
Blush & BloomFounder Wellness for Women: Megan Swan on Building Without Burnout | Blush & Bloom Podcast | Ep. 50
Founder wellness for women, alcohol-free living and building without burnout: Megan Swan on Blush & Bloom Ep. 50.
Blush & BloomFood for Hormones: Snacks Built for Women's Cycles | Blush & Bloom Podcast | Ep. 51 with Garima Surana, Founder of Roller Coaster
Roller Coaster founder Garima Surana on women's health snacks, cycle syncing and seed cycling, and why hormone-smart nutrition beats gym-bro bars.
Blush & BloomUsing AI to Predict Preterm Birth, with Rubén Molina | Blush & Bloom Podcast | Ep. 48
Innitius CEO Rubén Molina on using AI to predict preterm birth by measuring cervical elasticity, and being a man building women's health tech.
Blush & BloomInvesting in Women's Health: Ulla Sommerfelt on the 2% Problem | Blush & Bloom Podcast | Ep. 49
FemTech Studios founder Ulla Sommerfelt on investing in women's health, the 2% funding gap, and why femtech is far more than period trackers.
Asele App TipsFounder Diary #3: Why I Built Asele
The honest reason I started Asele: I set out to help other women, but I was also trying to help myself.
Blush & BloomThe Prevention Economy, with Sara Roberts | Blush & Bloom Podcast | Ep. 47
Founder Sara Roberts on the prevention economy: why health is shifting to prevention and healthy ageing, scaling seed to Series B, and AI in care.
Blush & BloomEndometriosis and Cycle Syncing: Living in Rhythm With Your Body | Blush & Bloom Podcast | Ep. 46
Endometriosis and cycle syncing explained: Katherine Maree Pace on the four menstrual phases, bioaligning, and healing symptoms naturally, one at a time.
Blush & BloomThe Gender Data Gap in Women's Health, with Sandra Machoń | Blush & Bloom Podcast | Ep. 43
Data scientist Sandra Machoń on the gender data gap in women's health, femtech in Poland, health data privacy, and building tech that serves women.
Blush & BloomHow to Build a Femtech Startup Without a Science Background, with Nandhini Gopal | Blush & Bloom Podcast | Ep. 44
Femtech founder Nandhini Gopal on how to build a femtech startup without a science background, the funding and research hurdles in women's health, and using AI with care.
Blush & BloomOnline Safety for Women in Africa, with Yasmin Ahmed | Blush & Bloom Podcast | Ep. 45
Lawyer Yasmin Ahmed on online safety for women in Africa, women's digital rights, the digital divide in Uganda, and privacy built in by design.
Blush & BloomMultiple Sclerosis, Wearables, and Health Data Sovereignty | Blush & Bloom Podcast | Ep. 42
Dr. Sabine Seymour on Multiple Sclerosis, autoimmune disease in women, wearables, and why health data sovereignty is the next frontier for femtech.
NewsletterWhat's changing in Asele, and why
A note from Gigi on what is changing in Asele and the thinking behind it.
Blush & BloomHow to Build Trustworthy HealthTech People Trust | Blush & Bloom Podcast | Ep. 41
Piotr Zając joins Blush & Bloom to explain how to build trustworthy healthtech, from health data privacy and vibe coding risks to wearables and femtech.
Blush & BloomBuilding Better Breastfeeding Support in FemTech | Blush & Bloom Podcast | Ep. 39
Breastfeeding support meets hardware in FemTech as Jerome Derycke of Lileo shares how listening to 160+ mothers shaped a better breast pump and lactation app.
Blush & BloomPeriod Pain, Body Literacy, and the Information Gap | Blush & Bloom Podcast | Ep. 40
Elle McCray of ONYX joins Blush & Bloom to talk period pain, body literacy, and closing the information gap between women and their bodies.
CommunityWhen Women Know Their Bodies, Everything Changes | International Women's Day 2026
An International Women's Day reflection on why body literacy changes everything.
Blush & BloomWomen's Nutrition, Stress, and Sleep, With Dr. Helena Fowler | Blush & Bloom Podcast | Ep. 38
Women's nutrition made grounded and realistic: Dr. Helena Fowler on stress, sleep, gut health, hormones, and why there is no one perfect way to eat.
Blush & BloomLeading While Bleeding: Health, Burnout, and Leadership | Blush & Bloom Podcast | Ep. 37
Women's health at work is a leadership issue, not a wellbeing footnote. Karen Orton on burnout, cycle awareness, and the Leading While Bleeding Summit.
Blush & BloomPerimenopause and Menopause Support, and Why Symptoms Start Early | Blush & Bloom Podcast | Ep. 36
Perimenopause and menopause support, why symptoms can start in your mid-30s, and how to advocate for yourself, with Dr. Sanjana Rao of Miyara Health.
Hormonal HealthUnderstanding Hormones: Your Body's Chemical Messengers
A friendly guide to the hormones that shape how you feel across your cycle.
Asele App TipsFounder Diary #2: What Asele Is Not Allowed to Become
Founder Diary #2: the lines Asele will not cross, no matter what.
Asele App TipsAsele 2025 Year in Review: What We Built, What We Learned, and What's Next
Looking back at what Asele built and learned in 2025, and what comes next.
Blush & BloomBuilding FemTech for Adolescent Girls | Blush & Bloom Podcast | Ep. 33
Building FemTech for adolescent girls: Eniko Simon of IslaFem joins Blush & Bloom on early health education, co-design, and responsible AI for teens.
Blush & BloomCaregiving, Chronic Illness, and Self-Advocacy | Blush & Bloom Podcast | Ep. 34
Caregiving, chronic illness, and self-advocacy: Uma Subramanian joins Blush & Bloom to share how tracking her symptoms helped her take back control.
Blush & BloomMedical AI and the Gaps in Women's Health Research | Blush & Bloom Podcast | Ep. 35
Medical AI and women's health research take center stage as Dr. Oshin Behl explains what real medical AI is, why women are underrepresented in trials, and where AI helps.
Blush & BloomBuilding and Leading in an AI World, With Angeley Mullins | Blush & Bloom Podcast | Ep. 32
How to build and lead in an AI world: Angeley Mullins on growth, GTM, founder-led branding, critical thinking, and women's health innovation.
Blush & BloomWomen's Health at Work: Menopause, Stigma, and FemTech | Blush & Bloom Podcast | Ep. 31
Women's health at work is still missing from most workplace policies. Anita Hegge of Hvild on menopause, stigma, insurance gaps, and FemTech.
Blush & BloomFemtech in Latin America and Youth Reproductive Health | Blush & Bloom Podcast | Ep. 29
Femtech in Latin America is finally being treated as a real innovation space. Maria Eugenia Panuncio joins Blush & Bloom to unpack access, youth reproductive health, and Gina Health.
Blush & BloomHow Angel Investors Really Evaluate Femtech Founders | Blush & Bloom Podcast | Ep. 30
Femtech investing insights from DanBAN's Trine Hoffensetz Winther on what angel investors look for in women founders raising early-stage capital.
Blush & BloomThe Future of Women's Health, Wearables, and Genomics | Blush & Bloom Podcast | Ep. 27
The future of women's health runs on community, wearables, and genomics. Aline Noizet joins Blush & Bloom to unpack what really moves femtech forward.
Blush & BloomWomen's Health and Femtech in Rwanda with Luna Health | Blush & Bloom Podcast | Ep. 28
Women's health and femtech in Rwanda, from period poverty and PCOS to postpartum care and the scarcity of female gynecologists, with Luna Health founder Bose.
Blush & BloomHow to Build a Career Without Losing Yourself | Blush & Bloom Podcast | Ep. 26
How to build a career without losing yourself: Andrea Lungulescu on confidence, sponsors, visibility for introverts, burnout, and staying steady through AI.
Blush & BloomHow Women's Health Founders Actually Raise, With Dr. Valerie Cai | Blush & Bloom Podcast | Ep. 25
Dr. Valerie Cai of XX Combinator joins Blush & Bloom to unpack how women's health founders navigate funding, data, and the bottlenecks that slow innovation.
Blush & BloomWhat Economic Violence Does to Women's Health | Blush & Bloom Podcast | Ep. 24
Economist Claudia Segre joins Blush & Bloom to explain economic violence against women, how financial control harms health, and why financial literacy protects both.
Blush & BloomWomen's Heart Health: Why Heart Disease and Stroke Get Missed | Blush & Bloom Podcast | Ep. 23
Women's heart health explained: why heart disease and stroke are missed in women, how pregnancy history raises risk, and the daily habits that protect you.
Blush & BloomDesigning Better Women’s Health Solutions for Southeast Asia | Blush and Bloom Podcast | Ep. 20
In this episode of Blush and Bloom, Gigi Kenneth talks with Sastya Wardani, CEO and co-founder of Ovy Health, about building culturally aware women’s health sol
Blush & BloomSustainable Fertility Care and Plastic-Free Pregnancy Tests | Blush & Bloom Podcast | Ep. 21
Sustainable fertility care meets femtech as Lara Solomon of Hoopsy explains plastic-free pregnancy tests, the hidden waste in diagnostics, and IVF honesty.
Blush & BloomBuilding for Women's Health: Funding, Founders, and Impact | Blush & Bloom Podcast | Ep. 22
Building for women's health is hard. Jill Miranda joins Blush & Bloom to unpack femtech funding gaps, founder burnout, and why women's health is human health.
Blush & BloomWhat Living With Endometriosis Taught Me About Women’s Health, Blush & Bloom Podcast | Episode 18
Founder Rebekah Lloyd on turning her endometriosis journey into Rela Health, and what true innovation in women’s health and femtech looks like.
Blush & BloomWhat It Really Means to Build for African Women | Blush & Bloom Podcast | Ep. 17 with Dr. Patience, Founder of MyLurah
In this episode of Blush & Bloom, Dr. Patience, founder of MyLurah and co-founder of Mom and Me Foundation, discusses maternal health, femtech, and care that sp
Blush & BloomWhat Every Woman Should Know Before Visiting the Pharmacy | Blush & Bloom Podcast | Ep. 16 with Jennifer Esiaba, Founder of Mariam Grey Pharmacy
What do women ask pharmacists most often? Jennifer Esiaba of Mariam Grey Pharmacy shares real stories, safety tips, and what to know before your next visit.
Blush & BloomRecognizing the Hidden Signs of Economic Abuse and Its Impact on Mental Health | Blush & Bloom Podcast | Ep. 14 with Claudia Segre, President of Global Thinking Foundation
Discover how economic abuse impacts women’s mental health in Blush & Bloom Ep. 14 with Claudia Segre, President of Global Thinking Foundation. Learn the signs,
Blush & BloomSupporting Thai Women Abroad with Culturally Tailored Health and Wellness | Blush & Bloom Podcast | Ep. 10 with Natnicha Srichamnarn
Discover how Natnicha Srichamnarn and Nicha Group support Thai women abroad with culturally tailored health, wellness, and community-driven care.
Health TechDear African women, your health data is more valuable than you think
From Flo to Premom and Maya, popular health apps have faced privacy controversies. Why African women should care.
Blush & BloomClosing the Gap in Maternal Health Education and Support | Blush & Bloom Podcast | Ep. 9 with Emma Abassi
Maternal health advocate Emma Abassi shares how Dearbump supports women with midwife advice, education, and data to improve pregnancy outcomes.
Blush & BloomWhy Women’s Cycles Should Be a Workplace Strength, Not a Limitation | Blush & Bloom Podcast | Ep. 8
Learn how workplace cycle awareness can boost productivity, adaptability, and inclusion. In this Blush & Bloom episode, Alissia Quaintance shares practical tips
Blush & BloomWhy Pregnancy Care Should Be Proactive for Safer Outcomes | Blush & Bloom Podcast | Ep. 7
In this episode of Blush & Bloom, Shela Health CEO Sharon Handelman-Gotlib shares why pregnancy care must be proactive, not reactive, and how AI can detect comp
Asele App TipsFounder Diary #1: What is Asele?
Asele is a women's health app for productivity, preventive care, and cycle awareness, backed by community and lived experience.
Blush & BloomWhat Women Should Know About Period Care Products | Blush & Bloom Podcast | Ep. 5
Faith Labija shares how she built an award-winning pad brand, tackles stigma, and empowers women with safer, smarter menstrual care.
Blush & BloomWhat We Can Learn From Ida Tin’s Mission for Women’s Health | Blush & Bloom Podcast | Ep. 4
Discover how Ida Tin saw flaws in women’s health care and created Clue to give women clear insight into their bodies and track health patterns with data.