Asele
Reimagining Women’s Health Through Technology
Asele is a women’s health tech company built on both personal history and professional expertise. We are creating AI-powered tools and community-centered resources that help women track, understand, and manage their health in ways that feel relevant and easy to use.
From cycle-aware productivity tips to personalized wellness recommendations, our goal is to help women, especially African women, take charge of their health in today’s fast-changing world.
Why We Started Asele
Asele is named after our late mother, Asele Omerejo Okagua (1962–2000), a psychiatric nurse who spent her life caring for others with compassion and strength.
In our language, Abuan, Asele means choice, carefully selected, or chosen.
We started this company to keep her name and legacy alive.
There is a quote that stays with us:
"A person dies three times. Once when their heart stops. Again when they are buried. And finally when their name is spoken for the last time."
As long as Asele exists, her name will continue.
Meet the Team Behind Asele
We are family, working together to blend technology, health, and community to build something meaningful.
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Gigi Kenneth – Founder and CEO
With a background in biochemistry, AI, and content marketing for health tech and open source in pharma, Gift leads product vision, research, and community storytelling for Asele.
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Kenoye Okagua – Co-founder and CTO
A software engineer with expertise in app development and scalable tech solutions, Kenoye leads product engineering and app development.
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Queeneth Uti – Community Manager
With a strong background in sales, marketing, and supply chain management, Queeneth drives user engagement, community building, and outreach.
Together, we bring a mix of technical expertise, health understanding, and real-world experience to everything we build.
Our Mission
To make preventive and holistic women’s health care accessible, personalized, and culturally relevant. We are building technology that helps women feel good, stay informed, and feel supported no matter their age or stage of life. From early adulthood to menopause and beyond, Asele is here to help women take charge of their health and well-being, every step of the way.
