Supporting Thai Women Abroad with Culturally Tailored Health and Wellness | Blush & Bloom Podcast | Ep. 10 with Natnicha Srichamnarn

Gigi
Aug 19
3 min read

Updated: Aug 20

Supporting Thai Women Abroad with Culturally Tailored Health and Wellness | Blush & Bloom Podcast | Ep. 10 with Natnicha Srichamnarn

Many women living abroad face hidden barriers to healthcare, from language challenges to cultural beliefs that keep them from seeking support. For many Thai women in the UK and EU, these barriers mean suffering in silence, working long hours, and putting their own well-being last.

In this episode of Blush & Bloom, I spoke with Natnicha Srichamnarn, founder of Nicha Group, a health and wellness brand built to support Thai women living overseas. Through culturally tailored supplements, education, and community, Nicha Group helps women feel heard, seen, and understood.

What began with a single product during COVID has now grown into a platform grounded in care, trust, and cultural understanding.

In This Episode, We Cover:

✨ Why Thai women abroad often avoid seeking medical care

✨ How cultural beliefs and language barriers shape healthcare access

✨ Building trust as the foundation of health and wellness brands

✨ Why Facebook Live became the hub for Nicha Group’s community

✨ Early customer insights that shaped the company’s direction

✨ Expanding care to other underrepresented communities in the future

✨ The underestimated impact of postpartum depression in diaspora women

From One Product to Community-Driven Care

When Natnicha first started, her goal was simple: to offer Thai women in the UK a familiar health product they couldn’t find abroad. But as she listened to her customers, she realized the problem was much deeper. Many women felt they had no one to talk to about their health.

This feedback shifted her vision. Nicha Group became not just a supplement brand, but a platform where women could learn, share, and feel supported in their own language and cultural context.

Why Trust Matters in Diaspora Healthcare

For many immigrants, healthcare is not only about medicine, it’s about trust. Women may hesitate to see a doctor because of language barriers or fear of not being understood.

By offering health education in Thai and handpicking products designed for her community, Natnicha built trust where the system often falls short.

She notes that this model could support many other underrepresented groups who face similar barriers in countries like the UK, US, and Australia.

The Silent Struggle of Postpartum Depression

One of the most powerful parts of our conversation was Natnicha’s openness about postpartum depression. In Thailand, new mothers traditionally receive support from family and community, but abroad, many women face motherhood alone.

This lack of support, combined with cultural pressures to “stay strong,” leaves many struggling without recognition or help. Natnicha’s work highlights why mental health support for diaspora women needs much more attention.

About Our Guest: Natnicha Srichamnarn

Natnicha Srichamnarn is a London-based entrepreneur and the founder of Nicha Group, a health and wellness brand dedicated to supporting Thai women living abroad. Her work blends supplements, education, and community to close healthcare gaps for minority ethnic women.

She is passionate about building trust, breaking cultural barriers, and creating more inclusive healthcare for underrepresented communities.