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Privacy Policy

Effective Date: 24 May 2025

Last Updated: 28 June 2026

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1. Introduction

Asele Technologies ("Asele", "we", "us", or "our") respects your privacy and is committed to protecting your personal data.

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This Privacy Policy explains how we collect, use, store, and protect your information when you use the Asele mobile application, website, and related services (collectively, the "Services").

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By using the Services, you agree to this Privacy Policy.

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2. Medical Disclaimer

Asele provides tracking tools and informational insights only. Asele is a wellness tracking and productivity support application and is not a regulated medical device.

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The Services do not provide medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional for medical decisions.

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3. Information We Collect

We collect the following types of information.

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A. Account Information

  • Name and username

  • Email address

  • Login credentials

  • Date of birth (used to determine age and applicable privacy protections)

  • Optional contact details

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B. Health and Cycle Tracking Information (User-Provided)

When you use the app's tracking features, you may voluntarily enter and store personal health and wellness information including:

  • Menstrual cycle dates, flow intensity, and cycle predictions

  • Symptoms (including severity, location, and whether they are unusual for you)

  • Mood entries and mood tags

  • Cervical discharge type, colour, and related notes

  • Basal body temperature (BBT) and ovulation data

  • Birth control method, adherence, side effects, and method history

  • Medications and supplements, including daily adherence logs

  • Sleep quality and duration

  • Energy levels

  • Exercise type and activity level

  • Hydration levels

  • Journal entries and personal health notes

  • Health conditions, recent procedures, and undiagnosed symptoms (optional)

  • Trying-to-conceive status (optional)

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This information is stored only to provide tracking functionality and personalised insights within your account. It is not shared with third-party services except where you have explicitly enabled the AI Health Brief feature, as described in Section 7.

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C. Usage and Device Information

We automatically collect:

  • Device type and identifiers

  • Operating system and browser

  • App version

  • IP address

  • Crash logs and performance data

  • App interaction events

  • Last active timestamp (updated approximately every 60 seconds while you use the app)

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D. Notifications and Reminder Preferences

If enabled, we store:

  • Push notification settings and device tokens

  • Reminder preferences for cycle tracking or wellness prompts

  • Notification engagement feedback (e.g. whether a notification was dismissed or marked as not relevant), used to personalise future notifications

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E. Onboarding Information

During onboarding we collect:

  • Cycle goals (e.g. avoiding pregnancy, trying to conceive, investigating symptoms)

  • Cycle setup details (cycle length, period length, last period date)

  • Birth control method

  • Health conditions and symptoms

  • Support style preferences

  • Life context (optional)

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F. Community Posts

If you participate in the in-app community, we store the text of your posts and comments. You may post anonymously, in which case your identity is not visible to other users.

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G. Tasks and Productivity Logs

If you use the tasks feature, we store your task text, status, and completion history.

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H. Store or Transaction Data (if applicable)

If purchases are made:

  • Order history

  • Billing information

  • Shipping address

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4. How We Collect Information

We collect information:

  • When you create an account and complete onboarding

  • When you enter data into the app

  • When you communicate with us

  • Automatically through app usage, analytics tools, and system logs

  • Through secure third-party infrastructure providers

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5. Why We Collect Your Information

We use your data to:

  • Create and authenticate your account

  • Provide menstrual cycle tracking, symptom logging, and wellness features

  • Generate personalised reminders and notifications

  • Store your tracking history securely

  • Power Amara AI responses (general wellness assistance — no personal health data is sent)

  • Generate AI Health Briefs (only when you explicitly enable this feature — see Section 7)

  • Track streaks, achievements, and engagement to support your wellness habits

  • Improve app performance and reliability

  • Analyse usage trends to enhance the Services

  • Send updates you opt into

  • Comply with legal obligations

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We do not sell your personal data. We do not share your personal data with third parties for their marketing purposes. We do not use health or cycle tracking data for advertising profiling, targeted ads, or third-party marketing.

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6. Legal Basis for Processing (GDPR)

Where required under EU/EEA law, we process personal data based on:

  • Your consent

  • Performance of a contract (providing the app)

  • Legitimate interests (service improvement and security)

  • Legal obligations

You may withdraw consent at any time.

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7. Third-Party Services We Use

We use trusted third-party providers to operate the Services. These providers process data only as necessary to deliver their services and are bound by their own privacy and security obligations.

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Amara AI Assistant

Amara is the AI assistant built into Asele. Amara is powered by OpenRouter, an AI model routing service. Amara does not collect, store, or transmit your personal health data or cycle tracking information. Conversations with Amara are used only to generate a response and are not retained, profiled, or used to train AI models.

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AI Health Brief (Corti) — Opt-In Only

The AI Health Brief is an optional feature that generates a personalised health summary based on your tracked data. This feature is powered by Corti, a third-party AI healthcare service.

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This feature is off by default. You must explicitly enable it inside the app before any data is shared with Corti. You will be shown a clear consent prompt before it is turned on for the first time.

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When you enable the AI Health Brief, the following data is sent to Corti:

  • Aggregated cycle metrics (average cycle length, period length, variability)

  • Top symptoms and moods over your selected timeframe (3, 6, or 12 months)

  • Symptom co-occurrence patterns

  • Medication and supplement adherence patterns

  • Hydration patterns

  • Health conditions, recent procedures, and wellness context you have added to your profile

  • Your preferred name (if set)

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Corti is a European AI healthcare company operating under EU data protection law. Asele instructs Corti not to retain your data after generating a response (a "no retention" policy is applied to all requests).

 

Corti does not use your data for advertising or to train general-purpose AI models. Corti offers an equivalent standard of data protection to Asele.

You can turn off the AI Health Brief at any time in Settings. Turning it off stops any further data being sent to Corti.

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Other Infrastructure and Platform Services

Supabase
Purpose: Secure database storage and backend infrastructure.
Data processed: All account information, cycle tracking data, symptom logs, wellness logs, journal entries, community posts, tasks, health notes, and reminder preferences.

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Firebase Authentication / Firebase Services
Purpose: Account authentication, push notifications, and app infrastructure.
Data processed: Email address, device tokens, and authentication credentials.

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OneSignal
Purpose: Push notification delivery.
Data processed: Notification content and your device's player ID.

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Google Analytics
Purpose: Usage analytics and performance monitoring.
Data processed: Anonymised usage data, device identifiers, app interaction events, and crash logs.

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Google Play Services
Purpose: Required platform services for Android functionality.
Data processed: Device information and identifiers as required for app distribution and updates.

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Google Calendar / Microsoft Outlook (optional, if you connect your calendar)
Purpose: Calendar synchronisation.
Data processed: OAuth authorisation tokens and calendar list metadata. This integration is only activated with your explicit authorisation and can be disconnected at any time. Calendar access is read-only.

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Anchor / Spotify (Podcast)
Purpose: Serving podcast episode content via RSS feed.
Data processed: No personal user data is sent to Anchor or Spotify. The app only reads the public podcast RSS feed.

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8. International Data Transfers

Your data may be transferred to and stored on servers located in countries outside your location. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

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9. Data Storage and Security

We implement appropriate technical and organisational measures to protect your data from:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

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All data is encrypted in transit (TLS) and at rest. We use Supabase with Row Level Security (RLS), ensuring users can only access their own data. Authentication tokens are securely managed and automatically refreshed.

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Data entered when you are offline is temporarily stored in your device's local storage (IndexedDB) and synced to our secure servers when your connection is restored.

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10. Data Retention

We retain your personal data for as long as your account remains active.

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When you delete your account:

  • Your personal data is permanently removed from our active systems

  • Cycle tracking data, journal entries, community posts, and all logs are deleted

  • Backup copies are automatically deleted within 90 days unless retention is legally required

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If you deactivate your account rather than delete it, your data is retained and your account can be reactivated by logging back in.

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11. Account Deletion

You may delete your account directly inside the Asele app.

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When you delete your account:

  • All stored personal information linked to your account is permanently removed

  • Cycle tracking data, wellness logs, and journal entries are deleted

  • Access to the Services ends immediately

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If you experience difficulty deleting your account, you may contact: support@asele.tech

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12. Cookies and Analytics Technologies

We use cookies and similar technologies to:

  • Operate the website

  • Understand visitor behaviour

  • Improve performance

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Analytics providers such as Google Analytics may set cookies according to their own privacy policies. You can control cookies via your browser settings.

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13. Your Rights (EU / EEA Users)

You have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent (including consent to the AI Health Brief and Corti data sharing)

  • Export your data

  • Lodge a complaint with a supervisory authority

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To exercise your rights, contact: support@asele.tech

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If you are located outside the EU/EEA (including users in the UK, US, Nigeria, and other regions), you may also contact us to access, correct, or delete your personal data. We will honour reasonable requests regardless of your location.

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14. Use by Minors

Asele is not available to children under the age of 13. Users are required to confirm their age during onboarding. If we become aware that a user is under 13, their account will be removed and all associated data will be deleted promptly.

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Users aged 13 to 17 may use Asele with permission from a parent or legal guardian. These users access a privacy-restricted version of the app.

 

Specifically:

  • The AI Health Brief feature and Corti data sharing are not available to users under 18

  • Data collection is limited to what is strictly necessary to provide core cycle tracking and account functionality

  • No data belonging to users under 18 is shared with third-party AI services

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If a parent or guardian believes that a child under 13 has created an account, or that a minor's data has been collected without appropriate consent, please contact us at support@asele.tech and we will review and remove the information promptly.

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15. Community Features

The app includes an in-app community where users can post and comment. You may choose to post anonymously, in which case your username and identity are not visible to other users.

 

Community content is stored on our secure servers. Do not share personally identifiable health information in community posts that you are not comfortable with other users seeing.

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16. Platform Data Disclosures (App Store & Google Play)

The data practices described in this Privacy Policy are reflected in our data safety and privacy disclosures on both the Apple App Store and Google Play Store. We are committed to transparency about our data practices across all platforms.

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We do not use Apple's HealthKit framework and do not connect to or read from Apple Health.

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We do not use advertising identifiers (such as Apple's IDFA or Google's GAID) for cross-app tracking or advertising purposes.

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17. Changes to This Policy

We may update this Privacy Policy periodically. When changes are made, we will update the "Last Updated" date and, where appropriate, notify users through the app or email.

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Continued use of the Services after changes indicates acceptance of the updated Privacy Policy.

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18. Contact Us

If you have questions or requests regarding this Privacy Policy:

Asele Technologies
Email: support@asele.tech
Website: https://www.asele.tech

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