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The Journal

Guides, stories and honest talk about women's health, from the women building Asele.

Dear African women, your health data is more valuable than you thinkHealth Tech

Dear African women, your health data is more valuable than you think

From Flo to Premom and Maya, popular health apps have faced privacy controversies. Why African women should care.

Gigi · Aug 18, 2025

Closing the Gap in Maternal Health Education and Support | Blush & Bloom Podcast | Ep. 9 with Emma AbassiBlush & Bloom

Closing the Gap in Maternal Health Education and Support | Blush & Bloom Podcast | Ep. 9 with Emma Abassi

Maternal health advocate Emma Abassi shares how Dearbump supports women with midwife advice, education, and data to improve pregnancy outcomes.

Gigi · Aug 13, 2025

Top 5 Infections Women Can Get at the Gym & How to Prevent ThemNutrition & Fitness

Top 5 Infections Women Can Get at the Gym & How to Prevent Them

The top 5 infections women can catch at the gym, and simple habits to prevent them while working out.

Asele Team · Aug 13, 2025

Why Women’s Cycles Should Be a Workplace Strength, Not a Limitation | Blush & Bloom Podcast | Ep. 8Blush & Bloom

Why Women’s Cycles Should Be a Workplace Strength, Not a Limitation | Blush & Bloom Podcast | Ep. 8

Learn how workplace cycle awareness can boost productivity, adaptability, and inclusion. In this Blush & Bloom episode, Alissia Quaintance shares practical tips

Gigi · Aug 11, 2025

Health Conditions African Women Face Most & How to Take ActionWellness

Health Conditions African Women Face Most & How to Take Action

The top health risks facing African women, and how screenings, tracking, and preventive care help protect you.

Asele Team · Aug 10, 2025

Why Pregnancy Care Should Be Proactive for Safer Outcomes | Blush & Bloom Podcast | Ep. 7Blush & Bloom

Why Pregnancy Care Should Be Proactive for Safer Outcomes | Blush & Bloom Podcast | Ep. 7

In this episode of Blush & Bloom, Shela Health CEO Sharon Handelman-Gotlib shares why pregnancy care must be proactive, not reactive, and how AI can detect comp

Gigi · Aug 9, 2025

Founder Diary #1: What is Asele?Asele App Tips

Founder Diary #1: What is Asele?

Asele is a women's health app for productivity, preventive care, and cycle awareness, backed by community and lived experience.

Gigi · Aug 5, 2025

How Fertility Care Is Evolving for Women | Blush & Bloom Podcast | Ep. 6Blush & Bloom

How Fertility Care Is Evolving for Women | Blush & Bloom Podcast | Ep. 6

Discover the truth about IVF, egg freezing, and fertility timelines in this honest conversation with FemTech leader Jessica Méndez.

Asele Team · Jul 28, 2025

What Women Should Know About Period Care Products | Blush & Bloom Podcast | Ep. 5Blush & Bloom

What Women Should Know About Period Care Products | Blush & Bloom Podcast | Ep. 5

Faith Labija shares how she built an award-winning pad brand, tackles stigma, and empowers women with safer, smarter menstrual care.

Gigi · Jul 26, 2025

What We Can Learn From Ida Tin’s Mission for Women’s Health | Blush & Bloom Podcast | Ep. 4Blush & Bloom

What We Can Learn From Ida Tin’s Mission for Women’s Health | Blush & Bloom Podcast | Ep. 4

Discover how Ida Tin saw flaws in women’s health care and created Clue to give women clear insight into their bodies and track health patterns with data.

Gigi · Jul 23, 2025

Why Women Need to Take Charge of Their Reproductive Health | Blush & Bloom Podcast Ep. 3Blush & Bloom

Why Women Need to Take Charge of Their Reproductive Health | Blush & Bloom Podcast Ep. 3

Explore common myths about reproductive health, fertility challenges, menstrual care, and preventive health tips for African women.

Itode · Apr 26, 2025

Beginner's Guide to Understanding Your Cycle (Even If You're Clueless)Menstrual Health

Beginner's Guide to Understanding Your Cycle (Even If You're Clueless)

Understand your menstrual cycle in plain terms: the 4 phases, symptoms, and tips for syncing with your body.

Itode · Apr 19, 2025