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The Journal

Guides, stories and honest talk about women's health, from the women building Asele.

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Founder Diary #1: What is Asele?Asele App Tips

Founder Diary #1: What is Asele?

Asele is a women's health app for productivity, preventive care, and cycle awareness, backed by community and lived experience.

Gigi · Aug 5, 2025

How Fertility Care Is Evolving for Women | Blush & Bloom Podcast | Ep. 6Blush & Bloom

How Fertility Care Is Evolving for Women | Blush & Bloom Podcast | Ep. 6

Discover the truth about IVF, egg freezing, and fertility timelines in this honest conversation with FemTech leader Jessica Méndez.

Asele Team · Jul 28, 2025

What Women Should Know About Period Care Products | Blush & Bloom Podcast | Ep. 5Blush & Bloom

What Women Should Know About Period Care Products | Blush & Bloom Podcast | Ep. 5

Faith Labija shares how she built an award-winning pad brand, tackles stigma, and empowers women with safer, smarter menstrual care.

Gigi · Jul 26, 2025

What We Can Learn From Ida Tin’s Mission for Women’s Health | Blush & Bloom Podcast | Ep. 4Blush & Bloom

What We Can Learn From Ida Tin’s Mission for Women’s Health | Blush & Bloom Podcast | Ep. 4

Discover how Ida Tin saw flaws in women’s health care and created Clue to give women clear insight into their bodies and track health patterns with data.

Gigi · Jul 23, 2025

Why Women Need to Take Charge of Their Reproductive Health | Blush & Bloom Podcast Ep. 3Blush & Bloom

Why Women Need to Take Charge of Their Reproductive Health | Blush & Bloom Podcast Ep. 3

Explore common myths about reproductive health, fertility challenges, menstrual care, and preventive health tips for African women.

Itode · Apr 26, 2025

Beginner's Guide to Understanding Your Cycle (Even If You're Clueless)Menstrual Health

Beginner's Guide to Understanding Your Cycle (Even If You're Clueless)

Understand your menstrual cycle in plain terms: the 4 phases, symptoms, and tips for syncing with your body.

Itode · Apr 19, 2025

Why Women Need to Prioritize Eye Health | Blush & Bloom Podcast Ep.2Blush & Bloom

Why Women Need to Prioritize Eye Health | Blush & Bloom Podcast Ep.2

Eye health matters. Learn why women ignore vision care, early warning signs to watch for, and tips for protecting your sight

Itode · Mar 23, 2025

IWD 2025: Debunking Harmful Health Myths and Practices African Women Still FaceWellness

IWD 2025: Debunking Harmful Health Myths and Practices African Women Still Face

This International Women's Day, debunking health myths African women still believe, fibroids, birth control, FGM, and more.

Itode · Mar 8, 2025

Blush & Bloom Podcast Ep. 1 - Mental Health Tips for African WomenBlush & Bloom

Blush & Bloom Podcast Ep. 1 - Mental Health Tips for African Women

How African women can recognize burnout, manage stress, and navigate mental health in unsupportive environments.

Asele Team · Mar 2, 2025

Do You Really Need 10,000 Steps a Day?Nutrition & Fitness

Do You Really Need 10,000 Steps a Day?

The science, benefits, and best practices of daily walking, and how many steps you actually need.

Itode · Feb 23, 2025

Optimizing Your Fitness Routine Around Your Menstrual CycleNutrition & Fitness

Optimizing Your Fitness Routine Around Your Menstrual Cycle

The science behind menstrual cycle-based training, and whether tailoring workouts to your cycle actually helps.

Itode · Jan 18, 2025

Why Your New Year's Resolutions Keep Failing (And How to Finally Change That)Wellness

Why Your New Year's Resolutions Keep Failing (And How to Finally Change That)

Why resolutions fizzle by January, and how syncing goals to your natural energy through the month changes everything.

Asele Team · Jan 14, 2025